A new PERSPECTIVE
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'Catnic' required a new advertising campaign to promote some of their new products to the market. The focus of the 'Build It Better' campaign concept was looking at projects with a new perspective.
TRADITION + QUALITY
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We were tasked with creating a advert for Catnic Plaster beads to help break into the French market. The design had to combine iconic France with the companies core values, strength + quality products.
QUICK + EFFICIENT INSTALLION
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The concept behind this DM design was to be a literal reflection of Catnics new quick + easy installation roof cladding product. Through clever cardboard engineering + an internal elastic band mechanism, once removed from its sleeve the piece instantly springs into action.
MORE WORK
