INTERACTING WITH THE PUBLIC THROUGH INNOVATIVE DESIGN
THINK OUTSIDE THE BOX
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This typographic coffin design lists the 600 plus chemicals contained in cigarettes with the strap line ‘Think outside the box’
WALK IN MY SHOES
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These vinyl feet represent a group of smokers in a social environment with each set highlighting various thoughts and reasons for smoking.
TIME TO QUIT
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This series of clocks is a visual representation based on statistics that state each cigarette deducts 5 mins off of your life expectancy.
DOWN THE DRAIN
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Located outside a bar this concept was a creative and subtle play on the directions for smokers to find their way to the smoking area.
MORE WORK
